The article reflects on David Barnes' experience joining an AI-powered corporate gifting startup, highlighting how corporate gifting can significantly enhance B2B sales. By incorporating gifting strategies throughout the customer journey—from initial contact to loyalty-building—businesses can humanize their sales process and build deeper, more meaningful connections with clients. Barnes emphasizes empathy, personalized attention, and problem-solving as key factors in creating successful relationships in the B2B space.

You can read the full article here.